Parthenium awareness campaign reaches urban population in Islamabad

Parthenium in Pakistan

In Pakistan, the highly invasive weed Parthenium hysterophorus is not only a problem for rural areas, in fact it is of equal concern for urban residents as well. Known locally as ‘Gajar Booti’, Parthenium is a major pest of both cropped and non-cropped areas of Pakistan, causing severe economic, environmental, and health-related problems.

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Raising rural awareness of Parthenium in Pakistan

Parthenium hysterophorus is a noxious weed and a growing threat for agriculture, human health as well as the economy.

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Dr Umair Safdar talks through the documentary shown to farmers

In Pakistan, it has been reported that this weed is present almost everywhere, but the dilemma is that the general public have little to no knowledge about its harmful impacts. Keeping in view these facts, CABI in Pakistan under the Action on Invasives programme, recently launched an awareness drive in the rural areas of the Sheikhupura district to spread information on the negative impacts of this alien weed among more remote communities.

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