Development communication campaign promotes sustainable management of fall armyworm in Kenya
CABI and the Cereal Growers Association (CGA) have been sharing information with farmers in Kenya on how to effectively and safely manage the continuing threat of the invasive fall armyworm (Spodoptera frugiperda). This was achieved thanks to a development communication campaign that combined video sharing through a network of lead farmers and social media.
Communication is key: CABI publishes framework for strategic communications during pest outbreaks
The invasion of a highly destructive plant pest can have a devastating effect on farmers’ crop production, natural ecosystems and economic trade. In Africa, where a large proportion of people live in rural areas and rely on subsistence agriculture, invasive species can cause severe damage and seriously impact food and nutritional security.
Fall armyworm in Africa: communicating out of a crisis
Take a quick look at the map of the fall armyworm invasion. It gives you a good feel for the number of smallholder farmers in sub-Saharan Africa directly affected by a small caterpillar eating their staple crop – maize – at a rapid rate. As a communication professional working in agriculture, it has been the…