In Pakistan, the highly invasive weed Parthenium hysterophorusis not only a problem for rural areas, in fact it is of equal concern for urban residents as well. Known locally as ‘Gajar Booti’, Parthenium is a major pest of both cropped and non-cropped areas of Pakistan, causing severe economic, environmental, and health-related problems.
In Pakistan, it has been reported that this weed is present almost everywhere, but the dilemma is that the general public have little to no knowledge about its harmful impacts. Keeping in view these facts, CABI in Pakistan under the Action on Invasives programme, recently launched an awareness drive in the rural areas of the Sheikhupura district to spread information on the negative impacts of this alien weed among more remote communities.
A training session was recently organized by CABI in Pakistan on the identification and management of Parthenium Hysterophorous to a variety of stakeholders. These activities were part of the Parthenium awareness campaign which CABI has launched under Action on Invasives, in the Sheikhupura district (Pilot district), Punjab focusing particularly on rural communities.