In Pakistan, it has been reported that this weed is present almost everywhere, but the dilemma is that the general public have little to no knowledge about its harmful impacts. Keeping in view these facts, CABI in Pakistan under the Action on Invasives programme, recently launched an awareness drive in the rural areas of the Sheikhupura district to spread information on the negative impacts of this alien weed among more remote communities.
“Usually I’m looking up at the stars but with this project, I’m back down to earth” quips Dr Rene Breton, Director of Research at the School of Physics and Astronomy at the University of Manchester. By combining the skills of a geographer, ecologist, social scientist, entomologist, astrophysicist, biologist, and electrical engineer, the joint CABI and University of Manchester team aim to capitalise on the unique skills from each subject to tackle the highly invasive weed Parthenium in Pakistan using remote sensing.
A training session was recently organized by CABI in Pakistan on the identification and management of Parthenium Hysterophorous to a variety of stakeholders. These activities were part of the Parthenium awareness campaign which CABI has launched under Action on Invasives, in the Sheikhupura district (Pilot district), Punjab focusing particularly on rural communities.